House of Butterfly onboards globally acclaimed Hitachi refrigerators to its refrigerators' range. The onboarding was announced in a press conference held at Sheraton Dhaka recently. Hitachi's Managing Director Chen Teck Beng, Sales Director (Export) - Tarun Jain, Head-Sales (Export) - Elvin Tham and Butterfly's Chief Marketing Officer Tahsina Afroz Rumpa, Sales Director Mokbulla Huda Chowdhury along with other high officials were present at the event.

Hitachi's Managing Director Chen Teck Beng stated "Today marks an important milestone for Hitachi in Bangladesh. Today we are proud to have the opportunity to partner with one of the leading consumer electronics' company in Bangladesh - Butterfly Group. Today I have to admit that we are all excited to add another new beginning with Butterfly Group in our journey to deliver the best of convenience and technology to every home in Bangladesh. Not only distribution, we are also embarking on the assembly of our products in their accomplished facilities. We have over the years been relentlessly introducing the latest in technology to enrich the homes in Bangladesh. Going forward, we have collectively made a more ambitious plan and you will soon see more and better product range to be introduced, comprehensively to meet the needs of the consumers here".

Butterfly's Chief Marketing Officer Tahsina Afroz Rumpa said "House of Butterfly is always committed to delivering the best quality products to its customers. With the addition of Hitachi to our portfolio, we aim to offer our customers a wide range of superior quality, innovative and durable products." She added "We believe that our countrywide strong foothold and "Kistite shosti" (hire purchase) - flexible payment system will enable customers to buy their aspired brand of refrigerator from their locality and without worrying to pay upfront."