Welcome Shirokuma-kun, The Ambassador of Ease from Hitachi Cooling & Heating Japan

Introducing Shirokuma-kun

First introduced in Japan in 1959 as the icon for Hitachi air conditioners, Shirokuma-kun has taken on a new mission today as climate change threatens the survival of polar bears. The image of the smiling white bear is no longer just a brand mascot; it represents Hitachi's enduring passion for protecting the global environment.

For over 60 years, Shirokuma-kun has been Hitachi's partner in caring for the healthy sleep of millions of Japanese families. Now, this "trusted friend" has officially arrived in Vietnam to redefine relaxation: where cutting-edge air conditioning technology operates silently, allowing you to enjoy life to the fullest with total peace of mind.

The Meaning Behind the Shirokuma-kun Icon

Far more than a promotional character, Shirokuma-kun (Japanese for "White Bear") is a living testament to the core values Hitachi has pursued for over half a century:

• Purity: The image of the white bear evokes a pristine environment with air as fresh and crisp as the Arctic. Shirokuma-kun is Hitachi's promise of a clean, healthy, and refreshing living space.
• Dedication: Beyond cooling, Shirokuma-kun meticulously cares for every detail--from whisper-quiet operation for a child's deep sleep to maintaining the ideal temperature, ensuring maximum comfort and well-being.
• Reliability: Inheriting a legacy of Japanese quality since 1959, Shirokuma-kun symbolizes timeless durability. He is a reliable companion who has stood by generations of families.
• Peace of Mind: Shirokuma-kun takes care of hygiene and device longevity for you, giving you more precious time to enjoy happy moments with your family.

Discover Shirokuma-kun's 60-year journey in Japan: link.

Hitachi Air Conditioners Offers 4 Layers of Protection with airHome

1. FrostWash™ technology for intelligent self-cleaning
   With just one click, airHome activates an exclusive freezing and thawing cycle that actively removes 93% of dust and bacteria inside the indoor unit. You no longer have to worry about frequent manual cleaning or hidden dirt buildup.
2. Mold Guard feature for an odor-free home
   After the unit is turned off, the Mold Guard mode silently dries internal components, preventing the growth of mold and odors, and keeping your room fresh and clean.
3. ViroSense Z1 filter is an antibacterial shield for the whole family
   Capable of neutralizing up to 99.9% of viruses and bacteria, the ViroSense Z1 actively guards your air quality, protecting the respiratory health of your loved ones.
4. SafeGuard system with Japanese durability defying the weather
   Even in harsh weather, Japan-quality protective features including the anti-corrosion coating, fireproof electrical box, and outdoor unit valve cover, ensure your Hitachi air conditioner runs smoothly, maximizing durability and safeguarding your investment for years to come.

Protecting the Environment with airHome

At Hitachi Air Conditioning, we believe true comfort is only complete when it doesn't burden the planet. With Shirokuma-kun, a symbol born from a love for the Arctic, each air conditioner is not just a cooling solution but a "Green Commitment" through continuous innovation to reduce our carbon footprint.

• Less impact on global warming: Pioneering the use of R32 refrigerant significantly reduces the Global Warming Potential (GWP) index.
• Energy efficiency & cost optimization: High energy efficiency leads to a significant reduction in monthly electricity bills, offering you financial peace of mind.
• For the sustainable future: Choosing a Hitachi air conditioner means inspiring a sustainable lifestyle, preserving a green planet and clean air.

Experience The Art of Effortless Living with Hitachi Air Conditioning and your friend, Shirokuma-kun. Let Japanese technology thoughtfully care for your living space.

Explore Hitachi Air Conditioners here.