Jakarta, September 4, 2026 -- Hitachi Home Appliances officially opens its first Hitachi Brand Store in Indonesia, located at Darmawangsa Square, South Jakarta. This marks another step in Hitachi Home Appliances' commitment to bringing its home appliance products and technologies closer to Indonesian consumers, while offering a more comprehensive and personalized shopping experience supported by exclusive after-sales services.
The Hitachi Brand Store brings together a comprehensive range of Hitachi home appliances under one roof, with refrigerators as one of its key highlights, particularly premium models that combine sophisticated design with the latest technologies.
One of the store's key highlights is the six-door Made in Japan refrigerator, featuring a luxurious design and advanced technologies such as Auto Door and Vacuum Compartment, designed to help keep food fresher for longer. Consumers can also explore the four-door bottom-freezer refrigerator with a glass-door design, one of Hitachi's best-selling refrigerator models in Indonesia, as well as a wide selection of side-by-side refrigerators, a category that continues to gain popularity among Indonesian consumers.
To cater to a wider range of household needs, the Hitachi Brand Store also offers two-door refrigerators, various types of front-load and top-load washing machines, as well as dishwashers, which have become increasingly popular, particularly among urban consumers. Other Hitachi home appliances, including rice cookers, vacuum cleaners, and water pumps, are also available at the store.
"We are very excited to introduce Hitachi's first Brand Store in Indonesia. We want consumers to come not only to purchase products, but also to receive the right guidance and consultation based on their individual household needs. With a comprehensive product selection and dedicated after-sales support, we hope the Hitachi Brand Store will become a destination for consumers looking for high-quality home appliance solutions," said Mr. Ali Cagri Gonculer, General Manager of PT Arcelik Hitachi Home Appliances Sales Indonesia.
Beyond offering a premium shopping experience, the Hitachi Brand Store also provides exclusive after-sales service benefits for consumers who make their purchases at the store. Every purchase comes with an extended warranty, bringing the total warranty period to two years, providing consumers with greater peace of mind and added protection.
In addition to the extended warranty, customers will also receive a range of service benefits, including free installation and access to Fast Track & Priority Service. These services are designed to provide faster and prioritized support for Hitachi Brand Store customers, from installation requirements through to after-sales service following their purchase.
With these benefits, the customer experience at the Hitachi Brand Store does not end at the point of purchase, but continues through dedicated services designed to provide greater convenience and peace of mind over the long term.
Through this concept, consumers can explore and compare different products in person and consult with the store team before making their purchase decision. The Hitachi Brand Store also provides an opportunity for consumers to experience Hitachi Home Appliances' technologies and product features firsthand before selecting the solution that best suits their household needs.
The Hitachi Brand Store officially began operations on August 4, 2026. The grand opening was officiated by Mr. Ali Cagri Gonculer, General Manager of Arcelik Hitachi Home Appliances Sales Indonesia, together with Mr. Whitley of Best Price Electronic, Hitachi Home Appliances' operational partner for the store.
The opening of the Hitachi Brand Store reflects Hitachi Home Appliances' commitment to bringing its technology, quality, and services closer to Indonesian consumers, while offering a new and more engaging way for consumers to discover and select home appliances that best meet the needs of their households.
Arçelik Hitachi Home Appliances was established on July 1, 2021, as a joint venture between Arçelik A.Ş. and Hitachi
Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances
including refrigerators, washing machines, and vacuum cleaners globally (outside of the Japanese market). Arçelik
acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. holds 40% of the shares. This joint
venture combines the expertise and strengths of the two companies, including R&D, procurement, and production systems,
to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.
https://www.arcelik-hitachi-homeappliances.com
Media Contact
Nabila - Marketing Communication
08121300400
nabila.puspa@arcelik-hitachi.com
©PT. Arcelik Hitachi Home Appliances Sales Indonesia . All rights reserved.
Search
Indonesia